1-713-515-1514

Houston’s strong economy propels variety of remodeling projects

Article written by Will Cole and published in the November 11th 2019 edition of the Houston Chronicle.

I was finalizing a contract with a client for a 2,000 sq ft addition when they said, “Ok this looks great, and talk to your suppliers and vendors to get some better pricing. I said ok, what should I tell them?

They said that their people, who were in the know, said there is a slow down in the economy, a recession had started and next year would be slow for everyone.

I responded, “I too have been told that.  Every year, for the last four years now however, I don’t see it”.   In fact, today, I drove around the parking lot at the mall for 20 minutes looking for a place to park.  From my perspective labor and materials were in very short supply.

Texas is growing 1000 people a day. Studies from Metrostudy.com and the Joint Center for Housing Studies of Harvard University show that while several Metro areas across the country may be experiencing a reduction in remodeling spending levels, Houston remains the #2 market for new home starts in the country.

Housing Starts are up about 8.5%, some of that has to do with wider product offering and a greater share of moderately priced houses. Residential Renovations and repairs are on target to reach 8% projected growth in fourth Quarter 2019 in the Houston-The Woodlands -Sugar Land areas compare to the third quarter 2018 in which growth was 0%.

Americans spend more than $400 billion a year on residential renovations and repairs. A growing economy and stronger job market are boosting owners’ willingness to invest in home improvements.

Baby Boomers (ages 55 to 74) and Gen Xers (ages 40 to 54) combined represent 81% of renovating homeowners, with a 2018 median spend of $15,000 each. Millennials (ages 25 to 39) account for 14% of renovating homeowners, with a $10,000 median spend. Gen Zers (ages 18 to 24) account for only a small share of the renovation market (0.3%) and have the lowest median spending of $7,000.

Popular projects are kitchens, baths, room additions and outside living projects. Whole house renovations are surging possibly due to the aging population and people who have lived in their homes for 20 years and more. Those homes are aging too.

More often, homeowners are installing smart home solutions for security/safety, entertainment, climate control, and lighting when remodeling.

There are also more requests for healthy homes. Indoor air quality is the leading source of concern, driven mainly by worries over moisture, mold, and dust. Other major concerns included pests and water quality.

Therefore, in closing:  The next time you go to your local home improvement store and have trouble parking, or you’re stuck on a street because of construction vehicles, be thankful that our economy is Houston Strong!

Recent News

Will Cole Rejoins the GHBA Board of Directors

Will Cole was asked to rejoin the GHBA Board of Directors where he has previously served. The board of directors is the governing body of the GHBA. They meet five times per year to review association finances, discuss industry issues, receive briefings on association...

GHBA RMC January Meeting

At the Remodelers Council monthly meeting in January, Will Cole participated in a Panel of Experts.     

2023 BBB Pinnacle Award Winner

2023 BBB Pinnacle Award Winner Divine Renovation for the second time since 2020, received the highest achievement award, the Award for Excellence Pinnacle Award from the Greater Houston and South Texas Better Business Bureau. The Pinnacle Award is the BBB’s highest...

Vision to Victory Chronicle Article

The following article  "Vision to Victory - Experience a successful remodeling journey” written by Will Cole was published in the December 17, 2023 edition of the Houston Chronicle. Successfully remodeling a home involves a strategic, well-planned approach that...

Kitchen Cabinets

The following article  "Kitchen Cabinets- Making the right selections for your home remodel” written by Will Cole was published in the July 2, 2023 edition of the Houston Chronicle. Choosing cabinets for a kitchen remodel can be a daunting task, but with some planning...

Industrial Home Design

The following article  "In the Home -Owners are gravitatiing towards industrial style” written by Will Cole was published in the September 17, 2023 edition of the Houston Chronicle. Industrial home design has surged in popularity in recent years, captivating...

2023 Star Award Winner

Divine Renovation is honored to have two of our projects named as Texas Association of Builders (TAB) 2023 Star Awards Winners. View the winning projects: Best Kitchen Renovation (under 50K) Modern Marvel in Montrose Best Bathroom Renovation (50K-100K) A Journey to...

GHBA Recognized Achievement Rally Day

Last Wednesday, March 29, around 140 GHBA members and I joined other home builders from across the state at the Texas Capitol in Austin for a day of advocacy. GHBA members heard from Texas Land Commissioner Dawn Buckingham at our Rally Day luncheon and concluded the...

Create a modern, beautiful retreat to pamper yourself

The following article "Spa Bath - Create a modern, beautiful retreat to pamper yourself" was written by Will Cole, President of Divine Renovation. It was printed in the Houston Chronicle on March 12, 2023 and posted online. A spa bathroom is a luxurious addition to...

Divine Renovation receives a 2022 BBB Award

In recognizing businesses and non-profits for their achievements and commitment to quality in the workplace, Divine Renovation in Houston was one of 264 companies recognized at the annual Better Business Bureau Awards of Excellence as a Winner of Distinction on...

Go for the Perfect Kitchen Layout

The following article “Go for the Perfect Kitchen Layout” written by Will Cole was published in the September 4, 2022 edition of the Houston Chronicle. Are you planning to remodel your kitchen?  If so, this is the perfect time to rethink your current layout to meet...

Design Build Houston Chronicle Article

The following article written by Will Cole, “Design Build Provides a One-Stop-Shopping Experience” was published in the June 19, 2022 print and online editions of the Houston Chronicle. Design Build process offers homeowners “one-stop-shopping”. A design build...